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Coupons should motivate the consumer to not only purchase the product but to take notice of the brand. A well-designed coupon offer focusing on one particular product or service can generate a short-term boost in traffic to most retailers. While only a small portion of coupons may actually be redeemed, establishing brand awareness is one of the long-lasting effects of a coupon promotion.
Elements of Effective Coupons
Clear, Concise Text Detailing Offer and Terms
Face Value
Product Image
Any Necessary Legal Copy
Expiration Date
Company Name & Address
Elements of Effective Coupons
Clear, Concise Text Detailing Offer and Terms
Face Value
Product Image
Any Necessary Legal Copy
Expiration Date
Company Name & Address
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Coupons should motivate the consumer to not only purchase the product but to take notice of the brand. A well-designed coupon offer focusing on one particular product or service can generate a short-term boost in traffic to most retailers. While only a small portion of coupons may actually be redeemed, establishing brand awareness is one of the long-lasting effects of a coupon promotion.Chosen For You
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